There’s no doubt that keeping your senior health plan members active benefits you and them. Especially for the aging population, exercise can prolong their life expectancy and make their later years more fulfilling and enjoyable.

But going to a local workout facility can be overwhelming for many seniors. They get intimidated by the droves of younger people working out, making them feel uncomfortable and unwelcome. So even when they have the best intentions to stay fit and active, they end up quitting.

And this isn’t good for the physical or mental health of those who need these programs most.

Even if they have the option to attend a local facility with a senior-focused workout program, engagement still tends to be low, ranging between 2-7%.

Some seniors avoid going to a facility for safety reasons. Perhaps they don’t like to drive at night or no longer drive at all. Or maybe they’re worried about airborne illnesses.

So what do you do? How can you improve member engagement in a senior wellness and fitness program if they simply don’t want to attend?

What they need is:

✓ a program specifically designed for  seniors

✓ a program they can access from anywhere on a single simplified system

They need Wellness Everywhere.